Depending on your build configuration your pump may need to be rotated in order to fit the Kraken in your PC without interfering with the RAM. When the cooler is physically rotated, the image on the display will not be oriented correctly.
To rotate your display, head to the "Lighting" tab in CAM, then press the "LCD Display" button. From here, you'll be able to rotate the display to an angle that fits your setup better. The display can be rotated at +90 Degrees, +180 Degrees, or at -90 Degrees.