Why aren't there less expensive build options than the ones listed?

The systems recommended by the BLD service from NZXT are based on real-world performance data and offer guaranteed frames-per-second (FPS) performance. The BLD engine analyzes more than 10 million hours of gaming to determine the system configuration we recommend. The price ranges we've selected represent the best possible system configurations, based on our data.

We want to be as transparent as possible, so we share the pricing details for each component that goes into your BLD system.  Should you prefer to build your system, we certainly recommend it. NZXT has been making enthusiast DIY components for more than 10 years and in fact, most of us build our own PCs.